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BEZOS WITH A BULLET: THE VISION BEHIND AMAZON

by Marta Tandori (writer), suburbs of Toronto, Canada, October 29, 2014

The twentieth century had its fair share of influential individuals; the kind with four or five titles following their names.

The twentieth century had its fair share of influential individuals. You know the kind I’m talking about – the ones with four or five different titles following their names like “industrialist”, “business magnate”, “inventor”, “entrepreneur”, etc.; all lofty titles, to be sure. These individuals achieved fame the world over and became household names, reaping financial rewards, the likes of which most of us can only dream about.

Take for example Henry Ford, the American industrialist and founder of the Ford Motor Company. Although Ford himself did not invent the automobile or the assembly line, he did develop, and converted, the automobile from an expensive toy of the rich into a mode of transportation affordable to the masses. Then there’s Ray Kroc, of McDonald’s fame, who joined McDonald’s in 1954 and built it into the most successful fast food operation in the world. Then of course there’s Sam Walton, founder of the behemoth retailer Walmart and let’s not forget Walt Disney, a prominent figure within the American animation industry, a noted filmmaker and a legendary icon and innovator in theme park design. And what list of this kind would be complete without Bill Gates, the former chief executive and chairman of Microsoft, the world’s largest personal computer software company which he co-founded. Each of these men came from different walks of life yet all of them, in their respective successes, contributed and profoundly affected the manner in which we live and conduct business in our everyday lives.

Which now brings us to the twenty-first century and Jeff Bezos, the technology entrepreneur as well as founder and CEO of Amazon, the company that has become the largest retailer on the World Wide Web and a top model for Internet sales. Bezos, like the other men who have trail-blazed before him, has a special “X-factor” woven into his DNA which cannot be bought or taught. Bezos has vision which has skyrocketed him to the top of his game with an all-mighty bullet and it doesn’t look like he’s slowing down anytime soon.

Bezos worked on Wall Street in the computer science field after graduating from Princeton in 1986. Like many visionaries of his ilk, he wasn’t satisfied with one job and moved around career-wise. He tried different things like working on building a network for international trade for a company known as Fitel, then worked at Bankers Trust where he eventually became vice-president. At some point after that, he had the opportunity to hone some of his skills while working on Internet-enabled business opportunities at D.E. Shaw & Co. before reportedly founding Amazon in 1994 after making a cross-country drive from New York to Seattle, writing up the Amazon business plan along the way.

And for those of you who have never turned on a computer or have just returned to civilization after spending the last nineteen years dodging lions on the African Serengeti, Amazon literally offers almost everything from A to Z including books, DVDs, VHSs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. Amazon also produces consumer electronics like the Kindle e-book readers, Kindle Fire tablets, Fire TV and Fire Phone – not to mention being a major provider of cloud computing services.

Not content to sit on his laurels, Bezos has also had the vision to broker valuable merchant partnerships which contributed to Amazon’s meteoric rise to success; partnerships such as the one it has with DC Comics for the exclusive digital rights to many popular comics including Batman, Superman, Green Lantern, etc. In November 2013, Amazon announced a partnership with the U.S. Postal Service which implemented Sunday deliveries included as part of its standard shipping rates. Amazon has also expanded into different areas such as Amazon Art, Amazon Games, Amazon Web Services, Amazon Wireless, AmazonFresh and Amazon Prime Pantry. And how about Amazon Prime Air, a possible future delivery service under consideration which would use drones to deliver smaller packages within 30 minutes by flying short distances from local Amazon fulfillment centers? It’s reportedly in the works. Next up on the Amazon roster are actual brick-and-mortar stores with the Wall Street Journal reporting that Amazon is soon set to unveil its first location in midtown Manhattan. As if all this wasn’t incredible enough, Bezos founded Blue Origin in 2000, a human spaceflight start-up company described on its website as “developing technologies to enable human access to space at drastically lower cost and increased reliability”.

So take your pick – trail-blazing or visionary – both adjectives are apt in describing the man behind the Amazon helm. Now consider this: is anyone really surprised that a man like Bezos would be looking at outer space for his next conquest?



About the Writer

If you need someone to count to ten in seven languages or are lost and all you've got is a map, then I'm definitely your gal but if you need something assembled and all you've got is an Allen wrench and a set of instructions, then we're both in trouble!
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8 comments on BEZOS WITH A BULLET: THE VISION BEHIND AMAZON

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By riginal on October 30, 2014 at 03:49 am

Yes Marta but you have to remember what some people on their way to success and even when they sit on the pinnacle of what earthlings affix or ascribe to as incredible achievment it's subjective. And more's the power to them for their earthly fantastic accomplishments. A humble carpenter with no fixed abode and certainly no riches as adjudged by monetary standards, enriched with compassion and love. Known the world over,by word of mouth even. Some believe some don't-each to his own.By the very standards they set,hopefully not any detrimental impact imparted upon the intricate place we dwell upon, these giants of intellect and their creativness in doing so bodes well for employment etc. The reason i mentioned religion is that i wonder if indeed a lot of intellect isn't somehow 'God given' just needing the recipient to implement it with their extroadinary will to create,whereupon others sit and contemplate what could be? Those well meaning 'peacified' drones dropping 'packages' worry me a bit? :>) One last question Marta, do you believe as has been written by some respected authors,not ratbags, that the inception or contraception of the computer was the result of passed on knowledge from an unearthly place beyond our reasoning however crude that initial birth was? Great post,i enjoyed it,when brain re implantation is proficiently advanced and half a brain can be added wouldn't i be so happy to just sit and think like a genius...some say money corrupts...but wouldn't we all just like to be tickled by the evil of it if that's what it represents?...just a little bit? Be truthful! I'll go you halves in a great idea Marta! How about drones that magically appear and drop little bundles of 'joy' money as the bills arrive? Naah...that would be boring...wouldn't catch on...have a great thinking weekend girl :>) .

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By riginal on October 30, 2014 at 03:49 am

Yes Marta but you have to remember what some people on their way to success and even when they sit on the pinnacle of what earthlings affix or ascribe to as incredible achievment it's subjective. And more's the power to them for their earthly fantastic accomplishments. A humble carpenter with no fixed abode and certainly no riches as adjudged by monetary standards, enriched with compassion and love. Known the world over,by word of mouth even. Some believe some don't-each to his own.By the very standards they set,hopefully not any detrimental impact imparted upon the intricate place we dwell upon, these giants of intellect and their creativness in doing so bodes well for employment etc. The reason i mentioned religion is that i wonder if indeed a lot of intellect isn't somehow 'God given' just needing the recipient to implement it with their extroadinary will to create,whereupon others sit and contemplate what could be? Those well meaning 'peacified' drones dropping 'packages' worry me a bit? :>) One last question Marta, do you believe as has been written by some respected authors,not ratbags, that the inception or contraception of the computer was the result of passed on knowledge from an unearthly place beyond our reasoning however crude that initial birth was? Great post,i enjoyed it,when brain re implantation is proficiently advanced and half a brain can be added wouldn't i be so happy to just sit and think like a genius...some say money corrupts...but wouldn't we all just like to be tickled by the evil of it if that's what it represents?...just a little bit? Be truthful! I'll go you halves in a great idea Marta! How about drones that magically appear and drop little bundles of 'joy' money as the bills arrive? Naah...that would be boring...wouldn't catch on...have a great thinking weekend girl :>) .

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By riginal on October 30, 2014 at 03:56 am

can anyone design a one touch finger that doesn't double up?...i know the government has, but they have it singled out now through eons of practice.:>)

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By Marta Tandori on October 30, 2014 at 08:22 am

I think all advancements technologically, medically, scientfically and agriculturally are important, especially since our world's resources are depleting at an alarming rate. However, for each of these advancements, there will always be a cost. For example, with the technological advancements in the computer sciences, the world has been opened up to us via the worldwide web. The web, in turn, has enabled the use of e-commerce platforms which makes tasks like banking so much more convenient. However, on the flipside, anyone who uses a computer leaves an electronic footprint making it easy for companies to track our comings and goings electronically not to mention making us vulnerable to hackers intent on stealing our identities or in the case of government agencies, hacking into confidential government data and documents which could put an entire nation at risk. Again, there are valid arguments for both sides of the coin.

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By riginal on October 30, 2014 at 10:38 am

Phew...thank God for that Marta...the E God's can never take what i haven't got to give and they're quite welcome to steal my identity...whatever wherever whenever they find it. It's the hapless people who through no fault of their own in a lot of cases blown away/discarded by the back pressure or turbulence of the technology plane taking off that i hope don't suffer. The ones that can't afford the future so readily, hopefully they'll hitch a ride on the wheel of fortune. Can't stop progress...but should it progressively stop to pick up the stragglers? Hope so.

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By Marta Tandori on October 30, 2014 at 11:09 am

Aptly put, Riginal, and very generous of you to offer your identity!

Here's another one to think about - and this one involves 3-D printers, the current hot topic in terms of technology. As you know, 3-D printers can made three-dimensional solid objects from a digital file and are reportedly being used by many different companies such as Nike to create prototypes of their footwear, etc. An Australian scientist was recently reported to have developed a 3-D printed synthetic bone substitute while other scientists have been working with 3-D printers to try and create artificial skin grafts and organs. The possibilities with these machines in the field of medicine, especially, are pretty amazing.

Now here's the flipside: a man in Japan was arrested a few days ago for printing five plastic guns, two which could shoot bullets. Again, you've got something that's been created that can help mankind enormously and then you've got those individuals who will come up with ways to put it to bad use - and there will always be the "hapless" individuals that will end up suffering for it.

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By riginal on October 30, 2014 at 07:40 pm

Marta you are one clever inovative 'on the ball' succinct person.

Pity that Australian inventors, scientists, engineers, artists, and the ilk have had to leave Australia because of lack of interest and or funding. And it continues. I await a plastic pancreas, because if that wanker with the plastic gun shoots me the plastic bullet will not only melt my pancreas but while they're fixing it a plastic brain transplant could be in the offing? Sorry, bad joke, i'll be well deaded before this would occur...Anyway, any advance for some strange reason- I know testing takes time- is always at least 10 years away, 10 years for people that need help yesterday. Sad and tragic. I don't think money will be a form of payment in the future and is already near so. Strange too with the advance in bodily artificial or grafted organ computer 3D leap potential how basic medical care for a lot of people in many countries leaves a lot to be desired. And all most 'ordinary' people desire is a fair go when they're ill, not a medical system that says more often than not, "you can't pay the fare?...go! Have a great day. A medical see saw or eyesore?

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By Marta Tandori on October 31, 2014 at 09:15 am

Thank you, Riginal. You have a great day as well.

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