In order to sell your web designs and rope in mammoth target audience you have to stand apart amongst the thousands of competitors in all the respects.
One has to follow few points to attract more clients to your web design business and elevate your bottom line:
• Go for packaged services as products: Sell software packages at a fixed price. This showcases the client the kind of work will be undertaken in respective package. Corner what kind of services can be offered as a packaged deal for a price say for e.g. logo design, WordPress template, pamphlets, downloadable PDF’s etc.
• Specialize on a particular niche: Focus on a particular niche of specialization. View the entire setup from the point of view of the client, with umpteen numbers of providers in the market place anybody will go for the web designer who works for diversified clients or choose the designer who can provide innovative insight to the problems etc. For this research on the niche, clients and work that appeal more and weave a developing and marketing plan and spectrum of products that appeal this niche.
• Educate the clients: Educating the clients is the best approach. Offer educational articles, blogs and tutorials in the form of web maintenance solutions so that clients get attracted and develop a feeling of trust and confidence while approaching the web designer.
• Augment existing clients: A bird in hand is worth two in the bush. In other words instead of running behind new clients it is better to leverage the old ones. As it is much easier to get repeat business from the satisfied clients rather than chasing new leads. Prepare the database of each and every client and keep in touch with friendly catch up mails etc. such gestures will make the client feel they are important to you.
• Think locally: Target the local businesses first. Approach local business people like nearby school, doctor etc and talk to them about web design needs. You can print a visiting card and hand over to the concerned locals.
• Daily deal websites can be of help: These websites are the buzzword in the web. Customers are attracted by the amazing deals products and services in the area. Chalk out a marketing strategy to showcase your products in these daily deal websites targeting your niche audience. Submitting your web designing products to such websites will rope in mammoth buyers.
• Use Google Adwords, Social media and PR: Running online advertising campaigns worldwide incorporating Google Adwords can work wonders. Similarly social media like Facebook, Twitter etc are great podium to promote your products. Another best option is Press release that creates buzz about your products and make your brand familiar among the target audience.