Using animation as part of a content strategy is something that dates back hundreds of years and although technology has advanced quite considerably since then, the power of cartoons and animation is still very much present.
Animation is used for a number of different communication platforms and uses specific messaging to help the audience understand and learn the message. In fact, cartoons have dominated our television screens for years, with many classics like The Simpsons and Tom & Jerry, still being shown regularly today.
Animation services can provide a way for digital video producers to inject life and meaning into something that could have otherwise been a boring a dull industry or corporate video.
Complex data and confusing concepts can often be misunderstood through boring visuals or blocks of text, so presenting these in a way that is easy to understand and absorb will not only be of more use to the customer, but it will also improve the amount of people that engage with your video.
Animation is a technique that always strikes a chord with the audience, especially when incorporated with humour. Although a lot of audiences may feel comics or ‘narrative infographics’ are a bit immature, some of the biggest bosses will appreciate animation as a business driver.
The important thing to remember is to be open-minded when it comes to animation. When there is an animation that works for your competitor, it doesn’t mean that same idea would work for you – be original.
What you need to establish first is your business goals. Once you can clearly outline these, you can then decide what you want to achieve from your animation and what type of animation will appeal to your target audience.
If you’re going to invest in animation production, don’t jump into it head-first. Be sure to think about what you want achieve and then find a company that specialise in these services to ensure you can get the most from this project as possible.