Rethink Energy by Roberto Bolle is the new advertising campaign created to promote Eni’s culture of energy. Testimonial of this original campaign, the famous international étoile Roberto Bolle is the symbol of culture – especially Italian culture – and social engagement around the world.
It is a representation of what Eni has consistently pursued as a core tenet of its identity: being active in the community, supporting the expression of culture and promoting young talent. The company has shown this through its commitment to research, access to energy, support of culture and imagination of the future.
Investing in energy means caring for it and Eni is sharing a variety of ways to live it. The goal is to create and spread a collective consciousness that encourages companies and consumers to be ambassadors for a new culture.
Roberto Bolle, recognized worldwide for the excellence of his art, has decided to represent Eni’s message, becoming the interpreter of the values they share. Directed by Fabrizio Ferri, author and art director of international fame, Bolle gives birth to a unique artistic performance, playing with light and shadow and creating pure emotion with the movement of his body. Toni Servillo’s voice accompanies the elegant images and closes the performance with, “Let’s give energy a new energy”.
Eni is one of the largest integrated energy companies in the world, operating in the sectors of oil and gas exploration & production, international gas transportation and marketing, power generation, refining and marketing, chemicals and oilfield services. Eni is active in 90 countries with 78.000 employees.
Fonte: Rethink Energy