Simaaya the brainchild of brother duo- Rachit and Mayank Agarwal is stimulating the fashion senses of the luxury conscious. Since its inception in 2005, Simaaya has hit like a storm and revolutionized the luxury fashion retail business. The strong balance of prêt and couture developed over a period of time, in tandem with great merchandising, lean retailing, unique assortment of established and emerging designers and excellent customer relationship management has helped grow the Simaaya brand equity.
Every trend is a mirror of what society needs out of design. This season, there is a clear reflection of structured outfits, colour-blocking and the fusion of contemporary meets traditional. Neons, velvets and brocades have company this season.
This trend is in rage nowadays. Creations in rainbow tones of deep green, dark beige, tan, burgundy, shocking pink, red, navy, and mustard dappled with mirror work and interesting colour-blocking not only glamorized the runways, but are in hot demand. Colour-blocking is in vogue, especially in brown, dusky pink, beige, tan, grey, olive green, dull yellow, deep purple and dull blue. Usage of suede and crackle; the trims are the highlight in dull silver or gun metal finish.
Contemporary meets traditional designs
Combining the beauty of Jamdani weaves and hand-embroidered techniques with strong traditional touches is the latest trend to touch the runways this year. Wide pants teamed with cropped top, tucked handkerchief hem smock, wrap lungi with diagonal top, asymmetric closure layered tunic and a colored kurta under a pinafore are refreshingly modern treats fused in traditional fabrics.
Get ready to wear the more exclusive and sophisticated dresses in this Spring- Summer 2014-14 displayed in the house of Simaaya that will make you more attractive and dashing whenever you will go attend the party, wedding ceremony or festival.
From playful patterns to trees and bird prints, it is prints galore. Delicate floral patterns, vibrant and zesty Aztec prints, tropical digital prints are some of the trendiest ones that are in high demand this season.
Beautiful Mirror work
Designs rich in gorgeous mirror work entwined with intricate thread work on cholis, jackets, bustiers and borders are very popular haute couture. The shiny yet tasteful embellishments totally highlight ethnic wardrobes.
This is an exquisite boutique bringing more than 10 designers under one roof. SIMAAYA is a different kind of store. You can find a wonderful selection of fine clothing and accessories. They stock an exclusive collection of some of India’s renowned fashion designers like Harpreet Narula, Neela Bhargava, Rohit Bal, Soumya Anupam, Paras and Shalini, Sayisha and several others.
The prices befit the designers, but if you would like to explore and look different, then do visit the store and experience luxury and aesthetics. There is also a bridal section for the ‘to be brides’ to indulge themselves and a prêt section for contemporary and stylish suits. For more information and to browse through their impressive collection, visit: http://www.simaaya.in/