Today, all the e-commerce merchants are taking every single opportunity to persuade the information starvation of their shoppers like pop-ups, ads, newsletters, detailed product images and descriptions, phone support, live to chat and more.
Every e-commerce merchant is trying to serve what his customers are looking for as they may convert them into buyers. If the merchant of an e-store knows how their customers are looking for the information, he can make his e-store accordingly so that he can provide in-depth information.
For betterment of customers, merchants can also set-up and configure his store to deliver right information on the right page and the right moment.
Stephann Makri and Tony Russell both have planned a model of information behavior that based on the requirements of all the users of consumer-oriented sites and search apps. If you are looking to search for it, you can find it in their work “Designing for Consumers Search Behavior”.
In this post, you can find some basic information to optimize your X-cart store for six patterns of information seeking. Here, you can find information about three lower-level “lookup” models such as locate, verify and monitor, three “learn” models such as compare, understand and explore and three sophisticated “investigate” models such as evaluate, analyze and synthesize.
Without discussing more, let’s have a look on these seven ways to optimize your X-cart store for six patterns of information seeking:
When it comes to describing this term according to Russell-Rose and Makri, explore means investigating the data collection for the reason of knowledge discovery. Well, in this simple word, we can say that the user in this mode is browsing the site casually.
E-commerce merchants of X-cart store can also use features like bestsellers, related products, customers also bought in order to boost the chances of searching something interesting for all those customers, who are lazy. There are lots of such features obtainable on the web, so one can use to enhance the store without investing any money.
Facebook-Like Scrolling – When it comes to Facebook-Like scrolling, merchant can use it if he has lots of categories with many products. Considering this option for a lazy customer, who is looking through the categories in hurry, is a great option.
Pop-ups – We all know that pop-up is one such thing that grabs the attention of all the customers for some seconds. Therefore, it is a great choice to use pop-ups as it has a far better impact compare to communication through sidebars or banners. Pop-up anywhere is the best option as it allows users to display promotion messages, special offers and other pop-ups with different content.
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