The holiday shopping season revealed specific preferences of mobile users. Apple and Google’s Android continue to develop and compete. Where do the strengths and weaknesses lie with each operating system? What do consumers prefer? How do these devices rule the average person and shopping during the Christmas season?
As recent research indicates from Apple, almost 74% of Apple users are accessing and downloading apps with the newest iO7 platform. That’s a strong percentage of users who prefer and utilize the latest Apple platform to emerge onto the mobile scene. This is a boost in percentage of users from October after the platform initially released.
Fortunately for Apple mobile users, they limit the number of devices allowed to operate with the latest iO7 platform. This plays to their advantage with the statistics and numbers game. By narrowing the focus and accessibility, they improve overall user satisfaction as well.
This proves good for businesses invested in mobile marketing and development as they plan to adapt their applications for the latest mobile operating systems. Yet a mobile app development company still must make business mobile apps adaptable to every mobile platform available. These latest statistics encourage developers to focus on the newest operating systems for app adaptability.
Where Google’s KitKat Falls Short
Google dominates the search engine world online, but how well do they do against Apple in the mobile device game? Android’s newest mobile platform, KitKat, has made significant strides where Google fell short previously compared to Apple mobile software.
For example, there is more hands-off voice control and activation, especially when using the Google search tool box on the top of the home screen. An Android user simply says, “Ok, Google” and then asks their question relating to an online search, the Google Calendar, or anything stored on the mobile device. Also, the search now redirects users to their favorite apps or the best information online without having to sift through search results.
These updates help mobile users get the best information in the fastest manner. But, despite the new developments, KitKat’s accessibility on mobile devices is very limited. It’s only available on specific devices.
Android will continue to fight an uphill battle against Apple due to the numerous operating systems used on Android devices. The widespread access to the iO7 gives smartphone users more incentive to invest in Apple devices.
The latest statistics from the holiday shopping season point to this preference of users for Apple devices. Mobile online shopping sales during Black Friday, Cyber Monday, and overall during the shopping busy season have increased substantially. Also, the number of individuals shopping online, are making more purchases from an Apple iO7 device rather than an Android. Not only are they using these devices more for shopping, but people are spending more money on Apple mobile products rather than Android.
Google must centralize their latest platform’s accessibility across Samsung, Nexus, and HTC mobile devices. This not only includes smartphones, but tablets as well. Android may be the most used mobile software in the world, but due to its accessibility on countless phones and devices, they can’t control the implementation of new platforms as well as Apple.