Wednesday, September 19, 2018

Luxury Jewelry Brand Siddharthaa Sawansukha Launched

by Swarit Chatterjee (writer), , December 07, 2013

If you are looking for artistic designs and heirloom jewelry pieces that can be passed around generations, then Siddharthaa is the brand for you!?

This season invest in luxury jewelry that transcends the usual opulence of Indian tradition and brings forth an international appeal in your fashion statement. Brand Siddharthaa, brain child of the celebrated Indian Jewelry designer, Siddharthaa Sawansukha, launched this season, promises of a rich trove of unique designer jewelry, first of its kind in India.

Siddharthaa Sawansukha is the ninth generation jeweler who had taken the reigns of his family business Sawansukha Jewelers, into his hands in the year 2004. Under his efficient leadership Sawansukha Jewelers has only marched on ahead and has earned potential acclaim and compliments from all around the world with it’s design intrigues and inventions. The best quality about this young designer is that he is never afraid to experiment – being a modernist, both in terms of capacity and ideas, it is he who introduced new dimensions to the trade and enhanced it’s retail status through calibrating marketing schemes. Having understood the contemporary potential of luxury jewelry in the context of Indian market, Siddharthaa wanted to do introduce Indian consumers to international aspects and approach, and what better way of doing it other than launching a brand new label of fashion jewelry after his name – Siddhartha.

Luxury Jewelry India Brand – Siddharthaa Launched This Season

Siddharthaa Transcends the Concept of Regular Luxurious Jewellery and Evolves to be a Masterpiece. Luxury is redefined in Siddharthaa – a brand that celebrates, design and craftsmanship as no one has ever done before. “The brand has a journey akin to Siddhartha (Buddha) – just as he reveled in luxury before setting out in his quest for excellence or Nirvana – similarly the brand Siddharthaa imbibes in it the heritage and luxuriousness of the yesteryears but sets on a journey of excellence on its own” explains CEO Sawansukha Jewelers, the vibrant and energetic Siddharthaa Sawansukha.

Designer Jewelry Brand Siddharthaa Redefines Concept of Luxury Jewelry

A Gemology Institute of America graduate (2002), Siddharthaa has many awards to his credits which include Solitaire Design award by GJEPC for BEST DESIGN (for three consecutive years), DTC Award for BEST STOCK & BEST RANGE OF JEWELLER (2008) etc. He was also one among the 10 Indian designers selected for the "Emeralds for Elephants" contests. He has also bagged the prestigious Heritage Jewellery Award (2012). “Awards boost your confidence and tells you if you are on the right path or not. In fact the praise that we have earned inspired me to take another step towards experimentation, Siddharthaa, my label is about designs of kinds that have never been witnessed in India before – We hope the response will be good as usual.” says the happy designer who has launched the new label of luxury jewelry brand India, earlier this season.

Concept behind Siddharthaa- Top Jewelry Brand India

Taking a detour from the usual opulence of Indian jewelry, brand Siddharthaa takes the craft to a whole new level with its unique attributes based on the strategy of 3cs - Content – legacy of 7 generations translated into exquisite creations; Concept – It takes a detour from the regular luxury and opulence pertained to jewelry & Creativity – It’s passion for excellence is what makes it stand out.

If you are looking for artistic designs and heirloom jewelry pieces that can be passed around generations, then Siddharthaa is the brand for you!

About the Writer

Swarit Chatterjee is a writer for BrooWaha. For more information, visit the writer's website.
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