Content marketing is a valuable way of boosting your business traffic. It’s a way of bringing customers to your website through publishing original content. The actual marketing side of things involves telling as many people about it as possible. The content is the product you’re trying to promote. Let’s take a look at how you can use content marketing to increase business traffic.
Where Should You Promote Your Content?
The key to content marketing is improving your traffic by exposing your content to as many people as possible. Here are a few places where you should consider posting links and highlighting your content:
·Commenting on blogs.
·Articles written directly onto social media platforms.
Some of these are more effective than others for generating traffic. Forum posting, to give an example, is far less effective than it once was due to Google cracking down on excessive spamming.
What Should You Watch Out For
Exact match anchors are liable to get you penalized for attempting to manipulate the search engines. Google don’t want you to attempt to manipulate the search engines, so don’t do what the search engines look for first. It seems counterproductive, but this is how things work. You can get away with one or two, but focus on semantic anchor links instead.
Let’s look at a standard exact anchor link “plumbing Tennessee”. We can easily come to the conclusion this heredoesn’t sound natural. It doesn’t seem right. Locational keywords must appear somewhere, but shoving them in this blatantly is only going to get you penalized. As you can see from this here, there are many reasons to watch out for how you link and where you link to.
Use your exact match keywords as a starting point for finding more natural alternatives. Google’s crawler bots are intelligent enough to still take these alternatives on board.
Even if you use the correct anchor links it won’t help you if you’re linking from the wrong places. Sites with low-quality content are dangerous. They don’t pay much attention to their practices and they’ll post any old rubbish. It’s a low SEO value. This makes it pointless because nobody is going to find this website to find your website.
Focus on marketing your content on pages with a high PageRank and you’ll get more value on your time investment.
Tips to Get the Most from Content Marketing
The problem with content marketing is volume. You’re effectively competing with everybody else at the same time. You need to put a lot of effort if you’re going to catch up with them after just starting out. The best way you can do this is through taking advantage of loopholes in their marketing strategies.
Luckily, the vast majority of content marketers usually make the following mistakes you can benefit from.
1.Leverage social media and spread your content on as many platforms as possible. Instead of relying on others to come to your website and read your content, you’re taking your content to them. And removing as many barriers as possible is the key to effective content marketing.
2.Invest some money in an AdWords campaign. These sponsored advertisements will temporarily place your content above those big publishers. You’ll be able to bring in an entirely new audience who might not have considered you previously. Research the best way to setup one of these campaigns as it’s quite complicated.
3.Be more specific with the search terms you’re targeting. Long tail keywords are getting more popular. These are more specific and appear under the search bar when you start typing something. Statistics show more people use these and the Google search engine is becoming more adept at yielding more accurate results with them.
It takes time and effort to come up with a content marketing campaign which works. Be patient and the results will start to appear in time.