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R&H releases the new L’Abeille Range

by Patricia Winsey (writer), , September 23, 2013

R&H, one of Australia's most exclusive home decor brands, announced the release of the L'Abeille Range.

RandH, a popular home furnishings brand in Australia, recently released its new L’Abeille range of home furnishings. The release marks first release of spring and follows the brand's trend of releasing new ranges at the start each new season. The design of the range is inspired by the French home furnishings and it aptly represented by the French word for bee, L’Abeille.

Prior to the release, the home décor brand teased up audiences by posting a collection of teaser images of the range on Pinterest and Facebook, which was received well and raised expectations. The brand’s senior designer stated that the inspirations of the range came from her recent visit to the French countryside and depicts the subtleness and richness of the regions. The new range consists of aprons, tablecloths, cushions, pillows, doorstoppers, curtains, tote bags, draught stoppers and ironing board covers.

As for the key features of the new range, there is an aptly designed bee that forms the center of all the products and it also adds to the appeal of the range. In terms of color combinations, the backdrop of the range is primarily taupe with the bee element featuring in black and a few other suitable colors. The designer believes that the new range will add a richness to homes, while also retaining a providing a antiquene look.

The L’Abeille range is currently on sale on at the brand’s online shop and in partner retail stores across Australia. The R&H brand has vast presence in all the major provinces of Australia and is rapidly expanding into developed regions of the world. The brand’s distributor portfolio currently comprises of more than 3,000 retailers, who sell the brand’s products in Australia and other neighboring countries. Raine & Humble is further enhancing its international brand reach by featuring in popular annual trade fairs; featuring most recently in Autumn Fair International 2013.

The new range is the first of the four ranges that is expected to be released this spring. Details about the brand’s upcoming range releases will be reported in separate news releases shortly. Follow the brand on Facebook and Pinterest to get updates about new releases and latest news as and when they happen.

About the Writer

Patricia Winsey is a writer for BrooWaha. For more information, visit the writer's website.
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