The truth of the matter is that no one can deny that iPhone is not a brand, and a good one. In short, iPhone is one of the best and largely known brands in the world. The market has the same perception in the present times. iPhone accessories are flooded in the market and are making significant sales.
There must be a secret behind its success, which its competitors do not have a clue. What makes the brand fight to win in market battle besides the established one by other great smartphones? iPhone 6 will definitely fight its way in the market regardless the presence of iPhone 5 in the market. Other smartphones have been accepted by the consumers but their sale unit rates seem to go down every day as iPhone’s rise now and then. It is anticipated that these brilliant brand will dominate the market in the next five years.
The trick in iPhone’s dominance is catering for the users tastes. The prices are also affordable by many and prospective buyers are getting themselves holding it. Other smartphones have not looked into the affordability levels of many people in the world, hence their sales continue to decline and at the long run the market will not be favoring them at all.
According to market experts, people who use iPhone will always continue to use iPhone brands but those who use other types of smartphone are likely to shift to iPhone brands like iPhone 6. Experts continue to say that consumers will not divert from this brand regardless of the prices. This is because they got the taste at the beginning and it will be hard for them to leave what they like. This translates to increased sales and dominance of iPhone in the global market.
The markets statics shows that the previous versions of iPhones are still afresh in the minds of many users. The same users will have the trust in iPhone 6 which was recently launched. This new version is expected to hit the market with a large boom and will also have the same impact on other smartphones. iPhone 6 has come with other features that were not there in iPhone 5 and it’s expected to go like a hot cake. The truth is that the new version is already making its way in the market globally while other smartphone continue to struggle to penetrate in the thin vein of market.
However, iPhone has to do something in order to continue to dominate the market. iPhone customers have not been increasing although they are larger in number compared to other smartphones. This is a worrying trend. It should come up with another brand that will continue to snatch new customers that still use other smartphones. This will not be an easy job for iPhone, keeping in mind the androids have swallowed the market with very cheap phones, which users see them of high quality layouts and numerous applications from Google play store
A good example of a market to consider is India. There are many people from lower classes that cannot afford to buy an iPhone but get a cheaper android phone for relatively cheaper prices. This is one of the challenges which iPhone should counter if it really wants to evade and win the market strategy placed by android smartphone in the world. It should play the game with aim to score and score professionally. But still iPhone 6 will see a great fight in the market and fetch prospective buyers, because the brand is totally trusted by many people in the world.