Hendren Group, the international global investment company based in Tokyo, Japan,have made a series of advisory notes to their investors today in regards to the shortfall in the forecasts that Sony Corp analysts’ estimated that were necessary for them to attempt to regain the market share already lost to Samsung Electronics Co.
Sony has recently struggled to retain consumers having used job cuts, asset sales, the weaker yen and its’ Entertainment Division powerful position to return to the black after a fourth year of losses by the company. While Samsung’s products led by Smartphone’s are outselling Sony’s 7-to-1 last year, and its flat-panel TVs, which generated three times more than Sony’s revenue.
“By being bullish Sony has to prove it’s up to the task to turn around losses in its electronics business with the new Smartphone and a range of technologically cutting-edge televisions,” said a senior analyst at theHendren Group.
“Everyone is watching Samsung to see how it weathers the legal challenges ongoing with Apple: Making the correct choices concerning the two companies is vital now” added another analyst at theHendren Group.
What with Sony posting a profit in March after gaining $2 billion selling stock holdings and various properties and Sony’s movie studios topping the U.S. box-office last year with ‘Skyfall’ and ‘The Amazing Spider-Man’, the outlook is considered good. Samsung is plowing on with the weight of recent legal setbacks in its battle with Apple creating an overall feeling that is negative even with continuous consumer market strength.
Sony’s share of the market for flat-panel TVs had fallen to 7.8 percent compared with 27.7 percent for Samsung, now the new Bravia TV displays have increased definition up to 5 times available with other competitors including Samsung. Consumer’s response to the new technologies available will determine how the overall industry replies.
Sony has a foundation that is diversified and gives it stability with many divisions profitable granting the attitude among forecasters and analysts in general that they are worth keeping an eye on since the company reiterated its target for the TV operation to post a profit this year. They also plan to revive the consumer-electronics business focuses on games, cameras and mobile devices with the flagship Xperia Z Smartphone revealed at January’s Consumer Electronics Show in Las Vegas.
“I believe the mitigating factor for Sony will eventually boil down to be whether the Yen remains stable against other currencies. These money markets hold the key to ultimately determining Sony’s overall profitability, with the ability to correctly foresee this turnout to create good opportunities for those within our client base who choose the right path” the senior analyst said on behalf of the Hendren Group.
Hendren Group is set to continue to advise clients to acquire shares in the technology sector adding to successful diversified portfolios.