It's definitely best for Google that Ray Kurzweil is a director of engineering and not in marketing.
Kurzweil was candid about buyers that want to be first in line for new tech, during a recent speech he gave at the Global Future 2045 where he said that, " Only the rich have these technologies when they don’t work” and that adoption is for rich chumps.
Kurzweil stated that being first has advantages though is not so much the case when it comes to new technology and early adopters. According to futurist and Google employee the first ones in pay the most and get the lowest returns. He added that technology is cheap and accesible to the general public when it works well.
An example he used was the Motorola Dynatac mobile phone released in 1984 that cost $3,995, had only 30 minutes of talk time, and stored 30 phone numbers. Twenty years later, smartphones replace several single-purpose gadgets, connect us socially to countries’ worth of people, and store large amounts of apps, photos, and video—while costing just $200 on a contract.
Kurzweil’s point likely applies to Google’s smart glasses. At the moment they are expensive and don't have many functions. As with other technologies, such as the first iPhones, prices will likely come down to a fraction of what they are now, and their functionality will far exceed what they can do today. One can only wonder whether Ray Kurzweil was thinking about Google Glasses when making the speech.