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Sunday, October 22, 2017

One Size Fits All America Feels Too Restrictive

Abercrombie & Fitch--what's all the "bruhaha" about?

Groucho Marx said, "I'd never join a club that would allow a person like me to become a member." That's the way I feel about Abercrombie & Fitch fashion wear. They cater to the youth market, and the publicly stated "cool kids." Though I think anybody who could fit into their clothes should knock themselves out if that's what they want to wear. But that wouldn't be me, or any of my friends. Not because of any reverse snobbishness, mind you. We just wouldn't pay those inflated retail prices for their stuff. Instead, we'd wait until the same items show up at the thrift stores. You'd be amazed at how much once overpriced gear with designer labels can be found, in good condition, at your local second-hand store for five to ten bucks. To me, that's what being cool is all about.

But now Abercrombie & Fitch is coming under fire because they only make clothing for anorexic fashion models or marathon runners.

Who cares?

If we pressure them to cave in and carry the plus sizes, then shouldn't those big and tall shops be required to carry petite sizes as well? You can see where this would lead. No more specialty shops, and that would hurt the economy. We already live in a one-size-fits-all kind of world, where zero tolerance policies in our educational system, for example, have made criminals out of elementary school children for pointing a finger at someone and going "bang bang!" It's the dumbing down, and the distilling down of America to the lowest common denominator, just so nobody gets upset or offended.

Abercrombie & Fitch figures that if the carnival can have a sign that says you've got to be "this big" to go on that ride, then they can have a policy that says you've got to be "this small" to wear our clothing.

And here in America, the land of the free, what's wrong with that?



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Timoteo77 is a writer for BrooWaha. For more information, visit the writer's website.
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6 comments on One Size Fits All America Feels Too Restrictive

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By jonpercepto on May 27, 2013 at 06:44 pm

A&F is known as catering to a certain class of people, upwardly mobile, preppy, college ages and the Bloomingdale crowd. They have also been sited for young girls bikini swim suits that feed into the whole sexist depersonalizment of young girls as sexual objects, although they claim its cutsie cute. Tommy Hillfiger has done the same thing in its own way. Unfortunately, the advertising media is total propaganda aimed at selling their products.

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By Timoteo77 on May 27, 2013 at 07:25 pm

JONPERCEPTO: Thanks for your comment. The advertising media is total propaganda aimed at selling anybody's product who is willing to pay for it. That's called capitalism.

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By TonyBerkman on May 28, 2013 at 12:32 am

Capitalism is driven by a seller that meets a particular need in the market and the result is a buyer and the seller reach a deal and both go away happy.

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By Randy Mitchell on May 28, 2013 at 11:17 am

The criticism over A & F is just another way our country is becoming way to sensitive, and feeding into the desire of becoming politically correct about every little thing. If A & F wants to target a niche market, they every right to do so. And the same goes for Big and Tall shops. Like Tony said, its all about meeting a particular need your particular merchandise targets. If people don't like A & F, there are many retailers to choose from.

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By Timoteo77 on May 28, 2013 at 01:33 pm

TONY, RANDY: Thought I might get blasted for this essay, so glad to hear there is still some common sense out there. (Maybe the PC crowd just hasn't discovered it yet!)

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By Credo on November 10, 2013 at 03:52 am

Demand and supply...

:)Credo

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