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Saturday, December 16, 2017

Six Million People Set To Experience McCartney's New Album

That small coffee chain Starbucks, you know the one with a shop on seemingly every corner in the world, is teaming with an individual of equal power in pop culture. On June 5, Starbucks plans to make history by hosting a Global Listening Event to celebrate the release of Paul McCartney's new album Memory Almost Full.

Memory Almost Full will be released on Hear Music and is McCartney's first album on Hear Music. The "evocative, emotional, rocking" Memory Almost Full reunites McCartney with longtime producer and friend David Kahne and provides a very personal retrospective drawing upon such topics as childhood memories from Liverpool, summers long gone, and the times spent writing music with John Lennon.

Starbucks Hear Music is the sound of Starbucks and constantly creates new ways for fans to discover new music. McCartney is the first artist signed to the newly formed Hear Music record label.

Starbucks invites fans of McCartney in Miami to participate in a one-of-a-kind video tribute wishing happy 65th birthday to the music icon. Fans will also be the first to experience McCartney's new album when more than 10,000 Starbucks locations in 29 countries and territories worldwide will play the album in stores, all day across all time zones. Event will roll-out in every company-operated Starbucks in the world allowing an estimated six million people to discover the new album in a single day.


Starbucks Hear Music, XM Channel 75 will also offer special McCartney programming to air the week of release. On June 5, XM Radio will dedicate channel 120 exclusively to the music of McCartney and will put Memory Almost Full into heavy rotation.

In addition to Miami, film crews will disperse to nine other locations spanning the globe including London, New York, Atlanta, Berlin, Philadelphia, Seattle, Hong Kong, Tokyo and Los Angeles. As part of the video, fans can deliver a personalized birthday message directly to McCartney at a designated store location in these markets. The video tribute will premiere on June 18, McCartney's birthday, via a host of online outlets.

The album will be available at Starbucks locations and traditional music retail outlets internationally. It will be released in the U.S. and Canada on June 5 and in all other countries and territories the week of June 4.

For more information, including store locations and recording guidelines please visit www.hearmusic.com.



About the Writer

Kendrick Daye is a writer for BrooWaha. For more information, visit the writer's website.
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