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Tuesday, December 12, 2017

What Bloggers & Marketers Need to Learn from Obama’s Victory

by TonyBerkman (editor), Costa Rica, November 18, 2012

Credit: Obama.org
Obama Election Night 2012

So what can a blogger learn from Obama? You may be thinking nothing, since what’s a Presidential campaign have to do with blogging or digital marketing?

At one level you certainly are right. You aren’t running for President of the U.S. though modelling what Obama did will take your blogging and digital marketing to an entirely new level of enjoyment and benefits that you receive.

In 2008 Obama effectively used social media to help him win the Presidency. In 2012 he used a deep understanding of his “customers” combined with mobile technology to enable him to win the election. The major difference in the 2012 election was that the Obama team had been working for years prior, figuring out how to understand everything they could about who their “customers” and constituency were and who they could be.

They then used this intelligence and understanding along with the Obama Mobile App to make the difference. Prior to election the Obama team used the app in various ways to stay in touch and communicate with their followers. On Election Day they activated part of the app that enabled them, among other things, to know where all their “followers” were, whether they had voted or not, and what issues were important to each one of them. They knew so much about each person’s core issues that during the day they reminded people, in real time, specifically why they were voting or should be voting. Romney had something similar though it didn’t function as planned.

What can you learn from this? The level of understanding that the Obama campaign developed about each “customer” is an amazing example of the difference that a deep understanding of followers can make in all aspects of our lives. So, if you want more from your blogging and digital marketing take the time and model what Obama did by doing the following:

  • Invest the energy to truly understand and appreciate the people that are currently part of your network and whom you’d like to be part of your network.
  • From there, actively reach out to them and discuss topics and items of interest to them. You do not need a fancy app to do this. Use current social networks, social media, email, and even your telephone.

What you’ll discover, like Obama knew, is that the more you understand and appreciate your followers, the closer your relationship will be, and when you reach out to them about what they care about they will be happy to support you in your blogging and digital marketing efforts.



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6 comments on What Bloggers & Marketers Need to Learn from Obama’s Victory

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By HomeRearedChef on November 18, 2012 at 06:32 pm

Tony, your article has made a very excellent point. But I am not sure how this would apply to me. How would I, a simple everyday blogger and recipe writer (author), benefit from this? I already have a good connection with my readers from multiple sites. My question is how to engage the middle man (publishers and agents). ~Virginia

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By TonyBerkman on November 18, 2012 at 06:45 pm

@HomeRearedChef that is an excellent question. One way to model this is start to use a social network such as Twitter to follow those agents and publishers that you'd like to work with. Follow everything they say about the industry. You will be tapping into the "river" of industry knowledge and learning more about them. That would be part of step 1. How to then connect and become known to them will unfold naturally from there.

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By HomeRearedChef on November 18, 2012 at 07:54 pm

Thank you, Tony, that makes a lot of sense. Now I need to hustle! :)

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By Angie Alaniz on November 18, 2012 at 09:47 pm

Excellent article Tony and all very true. The fact is that in 2008, the Obama campaign made digital messaging more targeted and it has reduced the role of traditional press.

Obama has over 33,471,752 "Likes" alone on his Facebook friends, over 19 million on Twitter even though later it was reported that millions of them were fake. Though Fake and inactive aren't the same thing. I sometimes go inactive but guess what? I am still listening so I don't call those all fake. They have used all other networks as well and since they started back in 2008 there was no way Romney could catch up as Obama had twice as many followers on the networks in order to stay in touch with what his followers wanted and with what they were saying. One reason why I also said Obama is going to win even though I was not one of his supporters. Because even though we kept hearing how close Romney was Obama strategy was undeniable well planned out and way ahead of them.

Not to mention it also made him look cool.

SO Blogging and any kind of socail networking works!

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By Randy Mitchell on November 19, 2012 at 02:43 pm

Yes, Obama's machine was a master at getting their message out and it served them well. Took the phrase, "The blind leading the blind to a whole other level."

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By TonyBerkman on November 20, 2012 at 03:11 am

@Randy :-)

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