Monday, August 20, 2018

Latino MediaCon & Expo

by Ricky Ricardo (writer), Los Angeles, July 23, 2012

Credit: Ricky Ricardo
Haim Saban and Alex Nogales engaged in a conversation during the Excellence in Media:10th Annual Local Impact Awards Luncheon

Thousands attended the inaugural Latino MediaCon & Expo at the Pasadena Convention Center,Friday,July 20 and Saturday,July 21,2012.

1st Annual Latino MediaCon & Expo

Pasadena-The National Hispanic Media Coalition(NHMC) presented the inaugural Latino MediaCon & Expo at the Pasadena Convention Center on Friday,July 20 and Saturday,July 21,2012.

Thousands attended one or both days of the successful inaugural Latino MediaCon & Expo.I was one of the fortunate ones to attend both days of the entertaining and engaging event.

The Convention and Expo got under way with a Breakfast and Opening Plenary with an esteemed panel addressing the topic "The New General Market:Power of the Latino Entertainment Consumer." The panel moderated by Rick Sanchez,News Journalist,consisted of Monica Gil,VP of Government & Public Affairs,Nielsen;Julia Jenks,VP of Research,MPAA;Hector Galvan,Hispanic Marketing Manager,Sprint/Nextel;and Vincent Cordero,Executive VP & General Manager,Fox Deportes.The panel offered a wealth of information for companies interested in doing business with the enormous buying power of the Latino community.

Decidimos:Will Latinos Decide the 2012 Presidential Election?This panel drew the most interest.The expert panel eloquently shared information that firmly answered the above mention question with a resounding Yes! Moderator Maria Elena Salinas,Network Anchor,Univision led this informative,inspiring and engaging panel with Matt Barreto,Co-Founder,Latino Decisions;Monica Lozano,CEO ImpreMedia;and Rosalind Gold;Sr.Director of Policy,Research and Advocacy,NALEO.The panels brought up several concerns such as attempts at voter suppressions,how will the candidates address key issues that are important to the Latino community and the key states that will play a crucial part in the 2012 elections.The 2012 Presential elections will kick into high gear next month,August with the arrival of the Republican Convention in my home town of Tampa,Florida.We are curious as to whom Mitt Romney will pick to be his Vice President.

I also stopped for a moment into the panels Latinos in Social Media and Case Study in TV Programming Excellence,The Award-Winning,Creative Programming of HBO.

An intimate conversation between NHMC President & CEO Alex Nogales and Haim Saban,worldwide pioneer,entertainment industry leader,philanthropist,and Chairman of Univisions Board of Directors.The conversation featured an overview of Mr.Saban's life;where he was born?Upbrining,and how he first got into the entertainment business,and the most important question "his decision to go into entertainment industry geared toward the Hispanic market?

The program led into the Exellence in Media:10th Annual Local Impac Awards that honored local media and community leaders.Emmy Award winning journalist Laura Diaz,and Los Angeles DJ Big Boy of Power 106 served as Master of Ceremonies.The Local Impact Awards honors individuals or entities from the Southern California area whose achievements,generosity of spirit,and courage under fire,have greatly benefited the welfare of the Latino community in the Southland.

Ana Patricia Candriani,Anchor of "Noticiero Telemundo 52 a las 6:00PM." was presented the Local Impact Award for Excellence in Broadcast Journalism.

Thomas A.Saenz,MALDEF President and General Council received the Outstanding Service and Commitment To The Latino Community Award.

Marielena Hincapie,Executive Director,National Immigration Law Center also received an Outstanding Service and Commitment To The Latino Community Award.

My day concluded with the panel Empowering Latinas in Entertainment moderated by Ivette Rodriquez,American Entertainment Marketing;with Elizabeth Avellan,Trouble Maker Studios and President,EYA Productions;Ligiah Villalobos,Writer/Producer and Patricia Riggen,Director.

I joined thousands of Latino consumers on Saturday,July 21 in Exhibit Hall A of the Pasadena Convention Center for the Expo.Expo fans and I were presented with the opportunity to meet celebrity entertainers,music stars and athletes including boxers Joselito Lopez,and USNBC Super Featherweight Champion Daniel Ponce De Leon,UFC Fighter Diego "The Dream" Sanchez,and Mexico wrestling legends El HIjo de Santo and Blue Demon,Jr.

TV and film stars include Cierra Ramirez from ABC Family;s hit Secret Life of the American Teenager,novela star Rafael Amaya,actors Nicholas Gonzalez and Esai Morales.For the kids,NHMC presented an opportunity to meet Norman and his zombie friends from the new 3D stop-motion comedy thriller ParaNorman,the Lorax from the hit movie Dr.Seuss' The Lorax movie and Universal's Woody and Winnie Woodpecker.

Fans also had the opportunity to meet their favorite LA radio personalities as the biggest names in radio participated in autograph sessions including Art Laboe,Syndicated DJ;Big Boy from Power 106;Chiquibaby,TV and radio celebrity Raquel Cordova "Raq-C" La Comadre from Latino 96.3 and Univision radio talk show hosts Fernando Espuelas.

Comedian Shayla Rivera signed autographs, while comedian Kiki Melendez hosted Hot Tamales Live's MediaCon Comedy Showcase.Talent from English and Spanish News and Cable programming shows will also be on hand.

Two stages brought entertainment from Random Article,Trio Ellas,Jesus Hernandez and Louie Cruz Beltran who spiced up the festivities with some salsa picante and Latin jazz,as well as special appearances from NuvoTV's hit reality show Models of Latinas of South Beach.

For future events and more information about Latino MediaCon & Expo log onto MediaCon was produced by National Hispanic Media Coalition(NHMC) and LatinPointe.

The National Hispanic Media Coalition is a non-partisan,non-profit media advocacy and civil rights organization established in 1986 in Los Angeles,California.Its mission is to improve the image of American Latinos as portrayed by the media,increase the number of American Latinos employed in all facets of the media and telecommunications industries,and advocate for media and telecommunications policies that benefit Latinos and other people of color.The National Hispanic Media Coalition (NHMC) is headquarteed in Pasadena California,with a second office in Washington D.C. For more information on NHMC's work please visit


About the Writer

Ricky Ricardo is a writer for BrooWaha. For more information, visit the writer's website.
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