Golfer John Daly has taped a commercial for Maxfli golf balls in which he sings in a bar while people are drinking beer and later grabs a beer while he's driving a golf cart. But, CBS wonâ€™t ever broadcast the commercial, stating that it violates network policy by showing irresponsible consumption of alcohol.
I have never understood the phrase â€œDrink Responsibly.â€ What exactly does that mean? When you put drinking into the proper perspective, isnâ€™t it basically an irresponsible act from the get-go? I know they say wine can be good for you, but hard booze and beer are full of things that can in no way be considered responsible. Thatâ€™s like saying â€œPlay Russian Roulette Responsiblyâ€ or â€œEat Lard Responsibly.â€
CBS implied that the commercial was offensive because the people featured in it were just having too good a time. "It did not meet the standards of the CBS network," spokeswoman LeslieAnn Wade said Tuesday. â€œAny implied or direct reference to excessive consumption of alcohol would not meet network guidelines."
The commercial has aired on the Golf Channel, but it has been criticized for showing Daly reaching for a beer while driving a golf cart, which some consider dangerous. Some have also questioned why Maxfli is juxtaposing Daly (who has a checkered history) with alcohol. The marketing director for Maxfli golf balls said, "We looked at John Daly as someone who lights up a room, not someone with a troubled past."
John Daly has always been the Babe Ruth; the Dennis Rodman; the Hollywood Henderson and the Mike Tyson of golf. Unpredictable, unrestrained and unrepentant, the greatest thing about Daly (other than his monstrous drives) is his attitude about life. When the man dies (and donâ€™t expect him to live to be 100) his headstone will probably say something like, â€œHe drank. He smoked. He partied. He stroked. And he never gave a damn about what people thought of him.â€
I personally admire the guy for all his wives, his gambling losses, his triumphant wins and disappointing losses. Critics are always saying that if he didnâ€™t party so much heâ€™d be a top echelon superstar golfer. My reply to that is, â€œSo what?â€ Why is it so important for people to live up to their potential? Why canâ€™t folks just be free to enjoy their lives? If they want to underachieve than thatâ€™s their own business, as far as Iâ€™m concerned. Some people donâ€™t crave money, success and fame.
In two thousand years, when historians look back on our society, the only names theyâ€™ll be talking about will be Jesus Christ, Albert Einstein, maybe Gandhi and/or Martin Luther King. Oh, and Scott Baio. (How could I have left out Charles in Charge?)
So, who gives a s--- if John Daly has a few beers, a couple wives, smokes Camels like a chimney and isnâ€™t a legendary golfer? Not me. And certainly not Daly himself. So, have another beer John. And tell the uptight suits at CBS to plant a big smooch right on that large derriere of yours!
Copyright © 2010 Ed Attanasio
John Daly's Beer Commercial Pulled by CBS
Copyright © 2010 Ed Attanasio
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