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If Starbucks is your broo of choice you may just be a Democrat

by TonyBerkman (editor), Costa Rica, June 18, 2012

Credit: Wikipedia Commons
The brands you like may indicated your party affiliation

According to a recent study it may be possible to tell whether you go left or right depending on brand preference.

If BMWs, Dunkin' Donuts, Subway and Allstate Insurance are your brands of choice then you might be a Republican. If you'd rather drive a Jeep, get a fix from Starbucks, or "drive-thru" Wendy's then you may more likely be a Democrat, concludes a recent study.

Tracking 4,000 people, researchers watched for "buyer' reactions to various brands and found an "ailse" exists between left and right, reports ABC News. Spokesman for BMW and Starbucks, however, said that "said their customer's political persuasions are not a factor when deciding how best to advertise to them."

The researchers see a linkage between "party thinking" and marketing strategy. Allstate insurance slogan, slogan that, "mayhem is everywhere," is in alignment with the GOP's message that President Obama will ruin the country if re-elected, according to Buyoloy, Inc's CEO, Gary Singer.

Singer says that the same logic applies to our choice in fastfood. Subway is the GOP "fast food" and Wendy's falls on the Democratic side of the aisle. Singer believes the reason is that Subway is all about consumer-choice regarding what goes on your sandwich, while Wendys offers hungry drivers "set options." When it comes to TV viewing, Democrats prefer to watch Animal Planet, while Republicans watch more of the History Channel.

Unlike so many issues in DC and the States, where "bright line" differences seem to be the norm, there exists brand cross-over when it comes to companies like Google, Visa, Apple and Coca-cola. "Those are brands that rise above these differences and have deep connections to people in both parties," Singer said. Could our taste buds be related to our political preference too?

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5 comments on If Starbucks is your broo of choice you may just be a Democrat

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By Randy Mitchell on June 18, 2012 at 11:32 am

I believe there's a lot of truth to this, Tony. While Republicans are the ones drilling for the energy, or starting that new business, Democrats are always the ones trying to shut them down for any and all reasons. It's kinda like a TV commercial I've seen: Students are standing in a college classroom discussing oil drilling. One talks about drilling somewhere, while another says, "But, what about the environment?" Another chimes in, "Actually, it's much safer now using modern techniques." The last one says, "Well, maybe when we all graduate they'll give us all a job."

Can you pick out the Democrat?

Good article, Tony.

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By jaybetee on June 18, 2012 at 12:52 pm

Only a Republican would start off the conversation by bashing the opposition. #JustSayin

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By jaybetee on June 18, 2012 at 12:57 pm

It's interesting because I'd prefer a Jeep to BMW, but also Subway to Wendy's. I do go to Starbucks but only because there are no Dunkin Donuts around here. Otherwise, I most likely would have ittle allegiance either way. So maybe I have no strong party affiliation...more of an Independent. Texas independence must be affecting me.

Also it's interesting to look at the brands. Subway offers lots of choices when compared to Wendy's, which you say is why the GOP likes it. But, Jeep offers many more customization options than does a BMW. So why would it be reversed there. Maybe just because of the image of the brand. BMW is more stuffy and elite, while Jeep is more outdoorsy and adventurous?

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By JerseyLil on June 18, 2012 at 03:38 pm

Interesting article, Tony, but I really have to dispute this study. As an Independent, I had no idea going to my favorite Starbucks pegged me as a Democrat! Then again, my opinion of the coffee at Dunkin’ Donuts is…well, just not as good, plus I don’t need the temptation of those donuts staring at me every time I buy coffee, so I guess I can’t be pegged a Republican! Seriously, I have to wonder about any benefit to studies like this. Just another silly way to divide people as if we aren’t divided enough already! And what about the Independents? Where do we fit? Are we the free spirits floating about from coffee shop to coffee shop, brand to brand, happily ignorant of the politics around us? LOL!I think those Allstate “mayhem” commercials are hilarious. I only see them as funny and never, not for one second, ever thought about a political message there. I think the researchers are overthinking things here! And fast food choices tied to politics…gimme me break! It’s all about what’s nearby when you’re hungry. Those who want to see something more in the study will see it. Btw, when I go out, I put on Animal Planet for my dogs, not b/c of political affiliation, just b/c my dogs like it! So maybe those researchers can do a study asking my dogs what they think!

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By Aleksja88 on July 18, 2014 at 03:30 am

Ok Is so nice infissi in pvc

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