If BMWs, Dunkin' Donuts, Subway and Allstate Insurance are your brands of choice then you might be a Republican. If you'd rather drive a Jeep, get a fix from Starbucks, or "drive-thru" Wendy's then you may more likely be a Democrat, concludes a recent study.
Tracking 4,000 people, researchers watched for "buyer' reactions to various brands and found an "ailse" exists between left and right, reports ABC News. Spokesman for BMW and Starbucks, however, said that "said their customer's political persuasions are not a factor when deciding how best to advertise to them."
The researchers see a linkage between "party thinking" and marketing strategy. Allstate insurance slogan, slogan that, "mayhem is everywhere," is in alignment with the GOP's message that President Obama will ruin the country if re-elected, according to Buyoloy, Inc's CEO, Gary Singer.
Singer says that the same logic applies to our choice in fastfood. Subway is the GOP "fast food" and Wendy's falls on the Democratic side of the aisle. Singer believes the reason is that Subway is all about consumer-choice regarding what goes on your sandwich, while Wendys offers hungry drivers "set options." When it comes to TV viewing, Democrats prefer to watch Animal Planet, while Republicans watch more of the History Channel.
Unlike so many issues in DC and the States, where "bright line" differences seem to be the norm, there exists brand cross-over when it comes to companies like Google, Visa, Apple and Coca-cola. "Those are brands that rise above these differences and have deep connections to people in both parties," Singer said. Could our taste buds be related to our political preference too?