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Wednesday, December 13, 2017

The Obama "O" Brand Sues Online Company

Credit: demstore.com
Obama campaign sues online site

President Obama's re-election campaign is suing a website that sells t-shirts, bumper stickers and buttons with the campaign's signature "O" logo on them.

In the lawsuit filed Friday in Federal Court in Washington, the committee asked the court to stop Demstore.com from selling products with 2 of its logos. The complaint states that the the "O" campaign is being harmed by the sale of the competing items because the campaign makes money from merchandise sales on its own website.

It's questionable whether the Obama team has done their math. Have they considered the increased advertising and promotion that occurs because of stores like Demstore that would not occur without them? With actions like this all those $20 donations may not flow as easily in 2012.

Steve Schwat, owner of corporation, that runs Demstore.com, said 100s and perhaps 1,000s of companies make similar products and that he has never had an issue before. Shwat says: "We have always cooperatively worked with Democratic campaigns," according to ABC News.

"I think people prefer to have the freedom to buy the merchandise where they want to," Schwat said. The online site has stuck to its guns and still has the "O" merchandise for sale. The boost in Demstore's site traffic has been quite dramatics since the complaint was filed. Isn't "O" Oprah's brand anyway?



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