REAL STORIES
BY REAL PEOPLE Search
Monday, October 16, 2017

Is Facebook Losing the Key "Teen" Demographic?

by TonyBerkman (editor), Costa Rica, May 31, 2012

Credit: Wikipedia Commons
Facebook Losing Popularity Amongst Teenage User Base

The 900 million user gorilla may be losing luster amongst teens.

Facebook and its 900 million users may be losing interest amongst a vital demographic. Teens according to the Los Angeles Times say that "THE" social network no longer possesses that all evasive "cool factor;"

"Facebook is just not the big fad anymore," said a 15-year-old. Twitter, Tumblr, texting, and other mobile apps are kicking Zuckerberg's site. One of the key appealing aspects of other networks , according to these teens, is more privacy from their parents.

Facebook is huge with baby boomers. Facebook's proportion of 50- to 64-year-old members is second only to LinkedIn.Three quarters of US based moms logged into FB during March.

What teens say and what they do should be no surprise. "Just because teens are using other services like Twitter and Tumblr more—and they are using these services in huge amounts—doesn't mean they're using Facebook less." Although 8 of 10 teenagers use social networks, like Twitter, 93% of them regularly use their Facebook accounts.



About the Writer

Krav Maga, Coffee, Spurs, Social Media, Growth and Contribution.

Want to write articles too? Sign up & become a writer!

2 comments on Is Facebook Losing the Key "Teen" Demographic?

Log In To Vote   Score: -1
By Lartinos on June 01, 2012 at 12:28 am

Most people atleast have an account and that counts for something. I expect that company to bounce back, companies that control information can be powerful.

 Report abuse

Log In To Vote   Score: 0
By TonyBerkman on June 01, 2012 at 12:53 am

bounce to where ..? they have a user base...what about a business model? 100 x p/e is based on them figuring out a way to monetize what they have. i hope they do. being "cool" is a difficult thing to maintain. see. previous top dog social network.

 Report abuse



Add A Comment!

Click here to signup or login.


Rate This Article


Your vote matters to us



x


x