Sunday, July 22, 2018

Your head-hair is worth $20.

by Jane (writer), Astoria, April 18, 2007


Deciding what is and isn’t worth $20 is fun for everyone. Here’s something that’s worth every penny and smells good too: A haircut at The Aveda Institute. The Institute is the final step in the rigorous training program for Aveda students.

I used to get my head-hairs cut at a place near Union Square. I won’t mention the name but I will tell you about their stinky policy: They give great haircuts but each time you make an appointment for the same stylist, they will charge you a little more. Their reasoning is that you’ll pay more each time it because you want the same person to cut your hair. This is a terrible policy. It makes the customer mad and feel that their loyalty is being punished. Not to mention the maximum I can afford for a haircut is pretty low. (I’m not above asking a sleepy friend to do it in my bathroom for a free.) Once I reach my maximum, I’ll just take my business elsewhere, loyalty or not. I’m not going into debt for a damn haircut that used to cost half as much.

Enter Aveda Institute. They will give you an amazing haircut for $20. Of course, there are a few catches. Firstly, you will never get the same stylist twice. If you are the kind of person who wants to say things to your friends like, “My Maurice knows me so well. He can take one whiff of my pheromones and cut my hair to fit exactly into my mood and lifestyle at that moment. I love him,” then the Aveda Institute is not for you.

Secondly, their customer service is terrible. When you call to make an appointment, you will be put on hold and get frustrated and want to hang up. When you arrive for your appointment, the people at the counter will giggle with each other and ignore you for about five minutes. You will have to sign a form saying that you know this is a school and that you might leave bald. All of this is worth it.

Thirdly, it’s a school so there will be a time during your haircut when an instructor will come over and evaluate your hair and talk about you as an object. I’m used to be objectified because I am a woman but if you’re not comfortable with this part, maybe this isn’t for you. The instructor might say, “Good job, Jacque, it wanted this side shorter?” The “it” in that sentence is you. This part of the procedure always makes me laugh.

Fourthly, there is a possibility that the haircut will not be perfect. In the time that I’ve been going there, I’ve never had a bad haircut. The worst I’ve had is an okay haircut. Most times, I leave there thinking, “TWENTY BUCKS!!? I feel like a million bucks! I hope I run into an ex-boyfriend so he’ll think my hair always looks this good and start weeping on the street.” Even if it’s just okay, you never leave feeling ripped off because your hair smells great and you’ve only spent a fraction of what you would have at another salon.

Aveda offers a ton of other services at the institute. From what the students tell me, it’s a pretty intensive program. I trust the program. I haven’t explored all of the other services but they are all priced to move. I highly recommend them to people who are lacking in funds but want their head-hair to look fabulous.

Aveda Institute
233 Spring Street (bet. 6th Ave and Varick)
212-807-1492, ext 2 (Click on: Find a location >> Aveda Institutes >>Aveda Institute New York)

Rock on!

About the Writer

Jane is a writer for BrooWaha. For more information, visit the writer's website.
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