Wednesday, July 18, 2018

How to Develop Business Case Studies

The following steps show how to develop an effective business case study that can be used as a marketing tool.

A case study is an intensive, detailed study of a company or corporation. A case study describes factors, issues, challenges, etc. that contributed to the company's successes (or failures). Follow these three easy steps to create an effective case study for your company or business.

1. Describe a challenge or a problem that your business or company faced.

How did you help customer and clients achieve success? Make sure to summarize the problem in the first paragraph - remember to show not tell. Be as specific as you can when outlining the issues you or your clients and customers faced. Don't include too many issues or multiple clients in one case study. Keep it simple. Be concise and clear in your opening summary paragraph.

2. List your problem-solving steps in order.

How did you resolve specific issues with your customers and clients during the problem-solving process? Describe the positive outcome and results you achieved by following steps A,B,C, etc. Make sure to keep your language simple so you don't confuse people when they read the case study.

3. Conclude and summarize your results, benefits, successes, etc. that you achieved.

What lessons did you and your clients and customers learn? How did you incorporate innovative solutions to resolve the problem? A case study is an effective marketing tool if developed correctly. Don't confuse readers; leave out techie and complicated jargon (unless it's industry-specific). A case study is a chance to display your company's resourcefulness, creativity, and expertise. What makes your business different from your competitors - how do you stand out? Why would someone want to hire you based on how you helped your clients achieve X, Y and Z?

Case studies range from well-researched "scientific" formats to informal - it depends on the industry. Case studies are primarily used for sales and marketing purposes and can be profiled on websites, marketing collateral, etc. Remember that a case study presents a specific problem and shows how you solved it with concise "real world" examples.

About the Writer

Therese Pope is a copywriter and digital media buzz-icist. She owns Zenful Communications, a marketing communications company nestled in the foothills of northern California. She helps small to mid-sized businesses create a positive online buzz around their brands.
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6 comments on How to Develop Business Case Studies

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By p.d.adams on March 20, 2012 at 01:50 pm

A clear focus, smooth writing. Thanks!

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By Therese Pope on March 21, 2012 at 05:05 pm

Thanks p.d. for the kind compliments about my article.

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By seolondon on April 09, 2012 at 12:27 am

This is a terrific kind of writing and indeed useful article.

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By Therese Pope on May 08, 2012 at 05:15 pm

Thanks SEO. I appreciate your comments.

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By Credo on September 12, 2013 at 02:55 pm

Business Case Study: Appears to be an effective way to gauge and market your business. Never considered "Case Study", as a marking strategy before, I always saw it from an analytical perspective.

Your post has a "how to" kind of appeal, offering great business advice.

Good job....


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By Therese Pope on September 12, 2013 at 03:57 pm

Thanks so much for your feedback and glad you enjoyed my article. Case studies, white papers, and reports are effective marketing tools to build your business brand. Case studies allow your prospects to see how you have effectively solved your clients' problems. What sets your business apart from your competition? As a copywriter, I write a lot of case studies for my clients and they use them for marketing purposes.

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