A case study is an intensive, detailed study of a company or corporation. A case study describes factors, issues, challenges, etc. that contributed to the company's successes (or failures). Follow these three easy steps to create an effective case study for your company or business.
1. Describe a challenge or a problem that your business or company faced.
How did you help customer and clients achieve success? Make sure to summarize the problem in the first paragraph - remember to show not tell. Be as specific as you can when outlining the issues you or your clients and customers faced. Don't include too many issues or multiple clients in one case study. Keep it simple. Be concise and clear in your opening summary paragraph.
2. List your problem-solving steps in order.
How did you resolve specific issues with your customers and clients during the problem-solving process? Describe the positive outcome and results you achieved by following steps A,B,C, etc. Make sure to keep your language simple so you don't confuse people when they read the case study.
3. Conclude and summarize your results, benefits, successes, etc. that you achieved.
What lessons did you and your clients and customers learn? How did you incorporate innovative solutions to resolve the problem? A case study is an effective marketing tool if developed correctly. Don't confuse readers; leave out techie and complicated jargon (unless it's industry-specific). A case study is a chance to display your company's resourcefulness, creativity, and expertise. What makes your business different from your competitors - how do you stand out? Why would someone want to hire you based on how you helped your clients achieve X, Y and Z?
Case studies range from well-researched "scientific" formats to informal - it depends on the industry. Case studies are primarily used for sales and marketing purposes and can be profiled on websites, marketing collateral, etc. Remember that a case study presents a specific problem and shows how you solved it with concise "real world" examples.