Monday, September 24, 2018

How To Repurpose Online Content in Three Easy Steps

You don't have to reinvent the wheel when it comes to repurposing your online content. Follow these three steps to repurpose your content for internet marketing purposes.

Content marketing is the easiest way to improve your online reputation and showcase your industry expertise. You don't always have to create content on a daily basis. Follow these three three easy steps to repurpose your content. By posting and sharing your valuable (and free) information, you begin a genuine social dialogue among followers and fans. Social media is not a platform to sell your products or services; however, helpful and informative content can capture the attention of your fans down the road. Content marketing is an effective way to generate leads and build your networking contact lists.

1. Spin articles into powerful PowerPoint presentations. Upload your PowerPoint presentation to free content sharing sites such as Slide Share.

2. Create short videos. Take key points of your article, white paper or blog posts and create a short (no more than 2 minutes) video or podcast. People love visually-appealing entertainment. You only have to look at the popularity of YouTube videos. Post your videos on free video sharing sites such as YouTube and Vimeo. Make sure to carefully read posting guidelines before uploading videos. Don't forget to include optimized keywords in your video tags so your content can be easily found via search engines.

2. Break up longer content into a blog series and/or social media tips. For example, if you wrote a report about "20 easy marketing tips for small business owners," break up the information into chunks and share on your blog. Do the same thing for your social media posts, and share a new tip each day. Don't reinvent the wheel when it comes to your content marketing. Be inventive and creative.

Always follow DMCA guidelines and do NOT plagiarize content. It is against the law to steal content that you did not write or create (unless you have express permission from the content creator and include a credit source). If you do not credit your content source, you could be fined and/or your website shut down if you break copyright laws. Refer to DMCA Guidelines for more information.

About the Writer

Therese Pope is a copywriter and digital media buzz-icist. She owns Zenful Communications, a marketing communications company nestled in the foothills of northern California. She helps small to mid-sized businesses create a positive online buzz around their brands.
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