Friday, September 21, 2018

David Friedman's Fundamentally Different Business Book

Credit: David Friedman
Fundamentally Different by David Friedman contains 30 Fundamentals for business and life.

David Friedman, the former President of RSI, releases Fundamentally Different, a business and leadership book that can also be applied to life.

Fundamentally Different: Building a Culture of Success through Organizational Values is David Friedman's first book. I doubt it should be his last.

In Fundamentally Different, Friedman uses stories and examples from his 27 years of business leadership experience to make clear the connection between values and success in a way that’s as enjoyable to read as it is insightful.

You’ll learn:

  • The 8 keys steps the most successful companies use to institutionalize their values
  • Why listening can actually have more impact than speaking
  • What a “filter” is and how it affects everything we believe to be true
  • The 5 components of good decisions
  • The role of curiosity in increasing effectiveness
  • Why “rebar” is the key to creating lasting change

With his compelling logic and easy-to-understand style, Friedman shares the most important insights he learned during a 27-year business career in which he led one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization across America.

But these Fundamentals aren’t just about business. They’re a guidebook for life. And like so many other people who’ve already embraced them, you’ll no doubt find your life enriched by their practice.

J. Mark Baiada, Founder and President of Bayada Nurses, says, "Friedman belongs with Tom Peters and Stephen Covey as 'must read' business authors." Carter Schelling, Creator of “The Market Leader Strategy” seminar on DVD, calls the book, "as good a blueprint as you’ll find anywhere."

The reader finds three sections in Fundamentally Different that cover the 30 Fundamentals that are important to your business and life.

To learn more, visit

David Friedman is the former President of RSI, an award-winning employee benefits brokerage and consulting firm in the Philadelphia area. He is a frequent guest speaker and seminar leader on organizational culture, leadership and values. A graduate of the College of William & Mary with a degree in Philosophy, Friedman currently lives in Moorestown, NJ with his wife and 2 college-age children.

Fundamentally Different is available online at and

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1 comments on David Friedman's Fundamentally Different Business Book

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By TonyBerkman on November 01, 2011 at 12:27 am

This sounds like a valuable business book.

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