Paranormal Activity 3 a movie about 2 sisters trying to make sense of supernatural events that they experienced as children turned "the heads" of U.S. box office sales, reversing its more than 2-month slump by doing massive ticket sales of $26.2 million opening day.
Paranormal Activity 3 scored the best single-day opening since Daniel Radcliffe, Emma Watson and Rupert Grint in Harry Potter and the Deathly Hallows Part 2 back in July which did $90.1 million opening day.
The key for the box office will be for Paranormal Activity 3 not to drop like an anchor after its first few days out. Horror flicks are susceptible to being front-loaded. Paranormal Activity 3 will likely see another surge in business over Halloween weekend and likely cross the $100 million mark.
If Paranormal Activity 3 holds steady and crosses $50 million mark this weekend Paramount will be sitting pretty.
Like its predecessors, "Paranormal Activity 3" is a a creepy supernatural thriller that takes a somewhat teasingly-indirect approach to generate audience suspense and escalate teh dread. This threequel does a time-warpg back to 1988 and reveals how the siblings Katie and Kristi were traumatized during their youth.
Paranormal Activity 3 details how Dennis the girls' videographer dad becomes obsessed with figuring out the the source of latenight noises in their spacious suburban home and with discovering the true nature of the imaginary playmate -- who may not be so imaginary after all.
That Dennis usually makes his living as a wedding videographer, the movie makes it seem plausible that the individual shooting the video would be so good at setting up surveillance cameras and determined to keep filming after most of us woud have split the joint much sooner.
"Paranormal Activity 3" is the type of movie that keeps you on the edge of your seat in suspense during large stretches of the movie now knowing what bad thing is going to happen next. It's a great movie for the Halloween season -- obviously not something hiding in the dark from Paramount.