Tip 1 - Include researched keywords in content
For simple keyword research, use free online research tools such as Google Keywords tool or Wordtracker. Research keywords BEFORE you write your copy. Create a spreadsheet of keywords first. Ask yourself this question: what keywords would the "average" visitor use to search your site? Don’t create lists based on how YOU would search for your website/blog. Who are your target markets, customers and clients? Scatter keywords sparingly throughout your copy. Do not "stuff" too many keywords into paragraphs. Search engines do not look kindly on black hat SEO techniques and could negatively affect your search engine ranking. This is a common mistake that newbies make when incorporating keywords into copy. For more information about keyword research guidelines, search online for video tutorials or free e-courses to assist you.
Tip 2 - Provide informative, valuable content
Research your target markets. What do your customers and clients want to read? Provide your visitors with valuable, well-researched content. If your copy reads like a first grader wrote it, visitors will leave your site and probably not return. Use "evergreen" content (content that isn't outdated).
Tip 3 - Break up copy into short paragraphs
Don't write long-winded paragraphs. Break up your copy into short paragraphs and use bullets to break up long lists. You will give readers a headache if you don't write copy that's "easy on the eyes".
Tip 4 - Don't forget titles and headers
Use catchy titles and headers that draw attention to your copy. Make sure to include keywords in your title. Your title should read like a teaser and make people want to read more information.
Tip 5 - Go back and read copy
After you finish writing your copy, go back and review your copy. Do you understand what you just wrote? If your copy doesn't flow and you can't understand it, then neither will your readers. Don't just write for the search engines. Make sure your copy actually makes sense, and has a natural flow and rhythm to it. Avoid using too much industry jargon, and write for your target audience.