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Sunday, July 22, 2018

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You’re probably familiar with the saying, ‘it’s not what you say but how you say it.’ Though various news sources tout the recession to be officially over, it's quite obvious how weak the job market remains. Reports from CNNMoney.com suggest full-time jobs may be a thing of the past while part-time and freelance positions may be the job market of the future. With this in mind, what we say at work and how we communicate what we say may mean more than ever when it comes to maintaining a paycheck.

For those with a job, remember the millions who are still unemployed and have been... Read More

An anti-drug group in New York distributed free pencils to school kids with the anti-drug message, ‘Too Cool To Do Drugs.’ It started out okay, but got worse and worse when the kids actually used the pencils.

As the pencils were worn down and sharpened, the message changed to: ‘Cool To Do Drugs,’ and ‘Do Drugs.’ (excerpt from the book, ‘Duh! The Stupid History of the Human Race,’ by Bob Fenster.)

Okay, so the idea above seemed like a good one at the time but thinking through the communication tool and how it would be used seems to have taken a back seat. Just think... Read More

Whether it’s your firm’s website, blog, Facebook page, Twitter accounts or new business collateral, when it comes to new business, there seems to be a lot of creative junk that is missing the mark to win new business. The question you should always keep in mind is – “Who is the audience I want to see and act on the information I am developing?”

Also, remember a website sitting alone gathers no new business. Please do not program, print or publish any information to entice new business before you consider putting what you plan to use up against this new business test.

... Read More

In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media basics by reviewing a list of 10 questions and seeing how well you could answer them. In PART TWO, you received the first five questions and answers.

Now, here is the final installment, PART THREE - Social Media: What Is It & What's The Value with the last 5 questions and accompanying answers.

6. How long will it take before I see some results from my social media efforts?

Like any business, it takes time to be discovered by your... Read More

In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media by reviewing a list of 10 questions.

In PART TWO, here are the first five questions with their accompanying answers.

1. What is the definition of 'social media?'

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media... Read More

Being smart about business means being smart about all aspects of business, including who you hire and keeping your employees connected to the bottom line. One objective to business success is to consider your employees as the bottom line.

While these economic times make it an “employer’s market,” this does not mean you want to take advantage of your employees or new hires, those you need to grow your business. You have to stay connected with your staff and allow them to share what’s working and what your employees consider stumbling blocks to get their jobs done effectively.... Read More

If you have a business, you have a brand. Whether the target markets you want as customers know your brand and what it represents requires strategic thinking, quality digital marketing and a visual connection of what your business offers and what your target market feels they “must have.”

Surely you have heard, “you can’t be all things to all people.” Whether you want to provide all the products and services for the clients you wish to serve, most likely smart business decision makers are like smart shoppers. These folks want the very best but are willing to shop around... Read More

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Recent Comments

How Laminating Films Can Keep You Away From Diseases

ad min i put up a remark asking if the film the company makes is bio degrable but commments of late don't seem to get thru or they are delayed? Just saying.

Guidelines for Choosing a Career Path

Excellent tips, I wish more student could read them. Too many young guys and girls fail to choose the right path. I mean there are no 'wrong' careers. However, some may pick something that doesn't suit them. To avoid misery, one should take time to consider...


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